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Ah yes, you may say its all about marketing! Sorry that's too narrow a view! Above all it's about COMMUNICATING, to customers, suppliers, employees.

ADDITIONALLY
The Internet holds out the potential for computing to bring productivity increases. It is important to note that there is NO evidence that computers have contributed to productivity on a country- wide basis, EVER. Business growth, yes, but not productivity on a macro/nation-wide basis The Internet holds out this golden prospect and if your competitors find a new more competitive business model based on this before you do, then you have PROBLEMS.

Within these pages you can read more about how companies are finding news methods of COMMUNICATION and the cost savings, brand re-enforcement, customer service improvements and revenue generation that accompany it.

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